The Fallacy Of Business Opportunities

Companies, and their leaders are constantly engaged with two challenging tasks – grow the top line, do it profitably. To achieve the first one companies try and have in their possession products and services that they can offer to their market that answer the market needs, or even anticipate needs to be answered, they then […]

When the efforts to increase sales lead to losing sales

I recently have had the opportunity to engage with a few customers, globally. These customers are from different industries and different countries yet all are having the same challenge – increasing sales. All of them have been experiencing for a few years now, a situation of sales stagnation and/or small fluctuations around the same revenues. […]