Be different- it is the only way to stand out

Be different

Every for-profit company is a financial asset owned by shareholders. This financial asset has a special attribute – it’s value can be constantly improved. When shareholders assign a CEO for their company, they are expecting the CEO to enhance the value of the asset. Even if this clarity of definition is not used, this is […]

You probably do not have a competitive advantage, What should you do so you do have it?

Gtaph

For-profit companies are endlessly chasing the holy grail – competitiveness. Reaching a situation in which they are able to tilt customers preference to their products or services in comparison to those offered by their competitors. These efforts, sometimes are successful, however – seldomly. Why do I claim it is seldom? How would one evaluate if […]

Our experience, friend or foe?

Our experience friend or foe

As we accumulate years of experience we also accumulate valuable knowledge. We learn from our mistakes (hopefully) and gain better intuition about things. This is excellent. However, experience is a double edged sward, on the other side it blocks our vision and narrows our width of thought. We believe that “we know” to the extent, […]